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Are Luxury Brands Extreme-Teaming to Attract New Luxury Consumers ?

According to the Luxury Daily State of Luxury Report 2019, the rising affluent class who used to wear wealth proudly, are retreating into their cocoons, living behind walls and going increasingly inconspicuous to keep private and safe from uprisings similar to Paris. Also referred to as the millennial Henry's, they place a higher value on experiences than tangible luxury goods. Although this makes it harder for luxury brands to connect with them, a growing number are developing innovative cross- industry partnerships to capture their attention and trust! From the Porsche Signature condo building that brings a car to your living-room condo privately, Porsche Design Condo Tower, Miami to the